Everything about The Great Western Garment Co totally explained
The
Great Western Garment Co. (GWG) was a
Canadian denim and western wear clothing company founded in
1911.
In the
1970's GWG was acquired by
Levi Strauss of Canada. Though GWG maintained control through the
seventies to
nineties, falling fortunes around the year
2000 led Levi's to step in and make the brand profitable again.
GWG clothing is no longer produced. The Edmonton factory where all product was made closed its doors in
2004.
The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market; farmers and working class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans.
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